About

Encircle Marketing is an innovative market research company focussed purely on delivering bespoke and "ready-made" insights to the tyre industry and wider automotive market.

Established in 2007 by David Myers and Jason Cunningham, Encircle was created by forging a collective wealth of experience and keen awareness of the unique nature of the tyre industry that we work in.

Our 100% independently researched data encircles five key aspects of the market

  • Sell-In Price Tracking
  • Sell-Out Price Tracking
  • Selling Way
  • Mystery Shopping
  • Servicing & MOT Barometer

At Encircle Marketing we combine in-depth market sector knowledge with our expertise in order to supply you with bespoke & "ready-made" solutions that are vital to your business decision making.

It's our insight that adds value and helps you to build and maintain a real competitive advantage.

We also realise that our job doesn’t finish when the data is sent – furthermore, we’re not a data warehouse or provider of information but rather a Research Partner that understands your business and works with you to produce the right Intelligence as/ when/ how needed.

Since 2007, we have had to adapt and change our business in order to meet the challenges of the industry. The growth of the internet as a marketplace of tyres meant we had to create a system that not only scraped millions of data points every day but also stored that information/ cleansed it and had available for our Client Base in a easy to use reporting tool.

It took us 7 years to collect our 1,000,000 tyre prices and we now collate over that every day!


Account Management

Our job doesn’t finish when the data is sent – furthermore, we’re not a data warehouse or provider of information but rather a Research Partner that understands your business and works with you to produce the right Intelligence as/ when/ how needed.

Working in partnership with you, we will produce bespoke/ tailor-made reporting solutions rather than a generic Intelligence Tool that flatters to deceive.

If there are specific data charts required that fall outside of the reports you have access to, we will work with you to ensure you get what you want.