About

Who we are

Encircle Marketing is an innovative market research company focussed purely on delivering "ready made" insights to the automotive aftermarket.

Established in 2007, we are Doncaster based, created by two executives with over 17 years experience of working in the automotive & research industries.

Our 100% independently researched data encircles four key aspects of the market - Mystery Shopping,"Sell-Out" Pricing, Selling Way and Servicing & MOT Barometer.

At encircle marketing we combine in-depth market sector knowledge with our expertise in order to supply you with "ready made" solutions that are vital to your business decision making.

It's our insight that adds value and helps you to build and maintain a real competitive advantage.


What we do

Our 100% independently researched data encircles four key aspects of the market - Mystery Shopping, B2B Internet "Sell-In" Pricing, B2C Internet and Traditional "Sell-Out" Pricing, Selling Way and Servicing & MOT Barometer.

We deliver "ready made" solutions to the automotive aftermarket that are vital to your business decision making, through in-depth analysis and the provision of clear & concise blueprints for action. Always helping our clients to build and maintain a real competitive advantage.

Our syndicated "industry panel" provides market measurement; insight and knowledge that will help you drive operational growth and increased understanding of how your outlets/brands are performing.

In a nut shell, we do the research and deliver it to you in the way that you want and vitally when you need it. Optimising operational value, by being in the field all twelve months of the year.

Covering 14 of Europe’s key market; Germany, UK, France, Italy, Spain, The Netherlands, Belgium, Poland, Denmark, Sweden, Norway, Finland and launching in December 2017, Hungary and Turkey.


How we do it

The data measures and monitors all the key performance indicators within the customer's journey/ experience in the different service providers through our "ready made" mystery shopping programme across all automotive aftermarket channels (Local Independent Garages, Regional Independents/Dealers, Car Dealers, Autocentres and Fast Fits) both in the UK and Germany.

Our monthly researched data is captured through the use of both mystery telephone calls and mystery visits to deliver 3 principle products for the most complete mystery shopping programme in the industry.

Giving you the additional flexibility to add "bespoke questions" to the current questionnaire in order for you to align with your current services and maintain historical data.

No more need for you to worry about questionnaire design, fieldwork delays and all those other issues you face with bespoke research programmes. We deliver the data to you in the way that you want and when you need it.


Why choose Encircle?

There are many research companies offering many different services. What makes Encircle Marketing different from its competitors is the following:

  • One agency encircling your research requirements
  • Automotive focus
  • Industry Panel - Syndicated data produced independently
  • Market Excellence - Real market and competitor benchmarking
  • "Ready made" packages and also bespoke tailor made
  • Cost savings for you
    • Budget Optimisation: no set-up costs
    • Resource Optimisation: no set-up work or internal costs as the data is already available
  • A first for the industry